Now that 2017 is coming to an end, we want to take a look at some of the changes we expect to see in 2018 in the world of social media. Here are three social media trends to prepare for as 2018 draws near.
This year, augmented reality was introduced via platforms like Facebook, Instagram, and Snapchat. It is very likely that the major social platforms will take augmented reality to the next level by introducing even more ways to incorporate it into daily life. For instance, it won’t be surprising if brands will soon have AR ads on social. In addition, showcasing products into the homes of social media users through special filters in augmented reality is predicted. If you’re redecorating your home, for example, you can use augmented reality to place furniture and home décor items in your bare room to see what it will look like before purchasing items. It will be very interesting to see how creative social media platforms will get with augmented reality tools.
Let’s face it, 2017 has been the year of skepticism. With the increased concern surrounding distrust and fake news, brands are under the increased pressure to be more transparent with their ad campaigns. According to Yesler, Facebook is currently testing an ad transparency feature. In the feature, any page running ads will have a new “view ads” tab that you can click on to see what that page is running. The ad transparency feature will display who companies are targeting with their paid ads. This is just one example of the importance of transparency and disclosing information to your users regarding paid advertising.
A Focus on Generation Z
Generation Z, otherwise known as post-millennials, are those born between 1995 and 2012. Most of Generation Z have used the internet since a young age, and they are very comfortable with technology and interacting on social media. A study by Goldman Sachs shows that individuals in Generation Z are more valuable to most organizations than millennials because they are beginning to enter the workforce and will have influential decisions on future commerce. Generation Z is mostly on YouTube, Instagram, and Snapchat. If your demographic is catered toward the younger generation, then it may be beneficial to spend most of your social media marketing on platforms like Snapchat and Instagram.
Next year social media trends predict that time on social media platforms will increase. This means improving your online presence and getting a head start on your planning is crucial. What other social media trends do you predict will take place in 2018? We’d love to hear your thoughts on our Facebook page. Bring on 2018!