Your PR Firm for Real Estate, Senior Living, and Professional Services 804.354.0964

The old adage “a picture is worth a thousand words” has become “if a picture is worth a thousand words then video is worth at least a million.” It may be difficult to calculate the exact number of words, but it’s easy to see that video is an increasingly important social media asset. Entrepreneur predicts that by 2019, video content will make up 80 percent of all internet traffic. Given the crucial and growing role of video, let’s take a look at howto boost social media engagement with video.

According to Social Media Today, four times as many consumers prefer to watch a video about a product than read about it. Social Media today also notes that 90 percent of consumers say videos help make buying decisions.

Before creating a video, ask yourself what would make you personally share it? Is it educational? Emotional? Functional? If you wouldn’t want to share the video yourself, others won’t want to either. A compelling video won’t garner engagement just through likes and comments, but through shares as well. Shares are what make a video go viral and boost your engagement.

What’s the key to connecting with your audience? How do you make your video, even brief videos that perform well on social platforms, engaging?

The top tip: Have the video tell a story.

Take home builders as an example. It’s exciting to share videos of model homes or community amenities. By showcasing certain features or amenities, you can tell the story of a potential buyer making a home and creating lasting memories, from a large kitchen for parties to a playground for kids to spend time with friends. For any type of business, video is a great way to give your followers a look into your company culture, exciting upcoming projects, promote an event, and more.

It’s important to tailor video to each social media platform.Almost all platforms have maximum lengths, but that doesn’t mean you should utilize them. Viewing hours of video clips, we’ve outlined the maximum and recommended lengths based on the best engagement statistics. It’s also important to add enticing copy to accompany the video that explains why your followers should watch it.