Put Your Crisis Plan into Action
Despite the varied nature of crises, one thing remains constant: a crisis will happen. Use these tips to put your crisis plan into action when it's needed.
Reputation Management
Home Builders Must Look to CSR as a Differentiator
It’s finally here! The long-awaited Millennial Generation has finally entered the residential real estate market. After several years of talking heads and economists decrying the fact that Millennial buyers were not purchasing homes, the data has finally shifted....
Dueling Documentaries Highlight Public Relations Missteps
Last week, Hulu and Netflix released documentaries about the infamous Fyre Festival and the man behind one of the biggest cons in entertainment history – Billy McFarland. The documentaries have been widely praised for shining a light on the negative impact...
3 Lessons from Major Brand Crises in 2018
Organizations from all industry sectors face crisis situations. It’s an inevitable reality and one that a number of high profile brands have experienced this year. From Starbucks to Carnival Cruise Lines to Facebook, communications professionals, risk managers,...
Invest in Professional Development for Better Service
Investing in professional development and continuing education is critical for professionals who want to enhance their skills. It's also a necessity for better client service. This belief reminds me of a favorite and well-known quotation from poet William Butler...
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Webinar Recap: 2017 Communications Tips
It's only February and 2017 has already been a wild year for marketing professionals! From fake news to ongoing disruptions in how people consume information, the communications landscape remains challenging. Despite the many hurdles, opportunities abound and there...
What Real Estate PR Can Learn from Crisis Communications
When the term crisis is used, one thinks almost immediately of a negative situation or scenario. An oil spill, fraud, and internal scandals are all good examples of crises. As many PR and communications professionals understand, a crisis calls for a specific and...
Thought Leadership PR Part 3: Leveraging Results
Welcome back to the final post in our three-part series on thought leadership PR! With this final installment, we'll explore how to leverage your PR results as much as possible and repurpose them for other thought leadership and business development...
Thought Leadership PR Part 2: Conducting Outreach
Welcome back to our three-part series on thought leadership PR! In this post, we'll take a look at what happens after you've identified your area of expertise. The key question at this stage is how to promote your thought leadership and secure PR opportunities. For...
Public Engagement is an Important Component of Real Estate Deals
The fact is that property owners and developers rarely like engaging the public for their input during a project. The rationale is that the community at large does not understand the nuances that go into financing deals. This is very true. However, there is...