Investing in professional development and continuing education is critical for professionals who want to enhance their skills. It's also a necessity for better client service. This belief reminds me of a favorite and well-known quotation from poet William Butler...
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Negotiation is a valuable business and communication skill for any professional. Negotiating with someone else doesn't just happen in an office or a boardroom sitting across a table from someone else. We are constantly negotiating as we navigate our daily lives at...
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It's only February and 2017 has already been a wild year for marketing professionals! From fake news to ongoing disruptions in how people consume information, the communications landscape remains challenging. Despite the many hurdles, opportunities abound and there...
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If there was one big take-away from the International Builders’ Show earlier this month it was that the industry is bullish on the 55+ housing market. However, some of those reasons behind that enthusiasm may come as a surprise. Mike attended several seminars and...
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Last week, Orlando became the hub of the home design and residential real estate industry. The National Association of Home Builder's annual joint convention -- in conjunction with the national association of the kitchen and bath industry -- attracted over 80,000...
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Commonwealth Partnerships was honored with multiple MarCom Awards, including platinum awards, from the the Association of Marketing and Communication Professionals. The firm received two 2016 Platinum Marcom Awards for its work with Commonwealth Senior Living (CSL)...
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We've got some big news to share: Commonwealth Partnerships won multiple awards in a national senior living awards program! We were honored for our work by the 25th annual National Mature Media Awards, which recognizes the nation’s finest marketing, communications,...
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The boom in the senior living industry over the past several years has spawned numerous opportunities for investors but complicated the decision making process for families seeking a safe and comfortable environment for their loved one. Historically, there were...
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Senior living communities and businesses face a number of inherent challenges when it comes to PR. Although mindsets are shifting, many still see "senior living" as the same thing as "nursing homes" and have deeply ingrained stereotypes about retirement...
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Next week marks the unofficial end to summer with Labor Day weekend which means that everyone will be heading back to school. It also means the start of the dreaded budget planning season. Marketers across the country will be starting to pull together their...
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