Last week, Hulu and Netflix released documentaries about the infamous Fyre Festival and the man behind one of the biggest cons in entertainment history – Billy McFarland. The documentaries have been widely praised for shining a light on the negative impact...
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The old adage “a picture is worth a thousand words” has become “if a picture is worth a thousand words then video is worth at least a million.” It may be difficult to calculate the exact number of words, but it’s easy to see that video is an increasingly important...
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Whether you’re new or have lots of experience managing a Facebook business page, you may be looking for ways to promote the page or its content. You can achieve both through News Feed Ads and Boosted Posts. What is the difference and which option is the best for...
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Instagram, the photo and video-sharing social network, now has over 500 million daily and 800 million monthly active users. Users follow business accounts, scroll through feeds, and like photos. How can Instagram businesses go beyond users’ browsing habits to...
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Mike Gray shares his insights on the recent Cambridge Analytica and Facebook scandal. Check out Mike's white paper here: Facebook Cambridge Analytica White Paper
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You may have noticed over the past few months that many individuals have been talking about Vero, which is a new social media platform that has seen a big jump in popularity recently. From 150,000 downloads to more than 3 million users in a week, Vero is the most...
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Earlier this month, we joined more than 500 attendees at the annual Local Forecast Seminar in Richmond. The event, hosted by the Home Building Association of Richmond, takes a look at what lies ahead for the new home industry in Central Virginia. Always full of...
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Instagram is one of the best social media platforms for homebuilders to showcase their homes, expertise, and brand since the platform is all about visuals. Who doesn’t love a beautiful picture of a new home? Even though posting stunning pictures or videos of...
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Now that 2017 is coming to an end, we want to take a look at some of the changes we expect to see in 2018 in the world of social media. Here are three social media trends to prepare for as 2018 draws near. Augmented Reality This year, augmented reality was...
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The communications industry is evolving rapidly here in the United States and across the globe. As the ways that we interact with one another change, communications professionals must adapt to reach audiences. The pace at which these shifts are occurring has picked...
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