The old adage “a picture is worth a thousand words” has become “if a picture is worth a thousand words then video is worth at least a million.” It may be difficult to calculate the exact number of words, but it’s easy to see that video is an increasingly important...
It's only February and 2017 has already been a wild year for marketing professionals! From fake news to ongoing disruptions in how people consume information, the communications landscape remains challenging. Despite the many hurdles, opportunities abound and there...
As Americans spend more time online -- whether through a mobile device or desktop computer -- we're also consuming more video than ever before. A new report from eMarketer found that the average American adult consumes more than 5.5 hours of video content a day....
We are becoming an increasingly visual society. There are many who bemoan the shorter attention spans recorded today and the decline in reading, however humans have always been visual beings (think back to cave drawings and hieroglyphics). Today we have many more...
More and more businesses are subscribing to the trend of “Help Not Hype” when it comes to marketing strategies, which means that they are providing trusted, helpful, and useful information to prospective customers and audiences. No longer are the days of companies...
It used to be that creating a great video was only accessible to big brands with the big marketing budgets, however, the power of video marketing has become something no business (large or small) can ignore. With new technologies and shorter attention spans, video...
Commonwealth Partnerships was pleased to host a special presentation on Monday on the state of the business media in Virginia. The event was a huge success and featured Greg Gilligan, Business Editor of the Richmond Times-Dispatch, Robert Powell, Editor of Virginia...
Video has become an essential marketing tool. It’s a great way to tell your story, show the human side of your business and communicate ideas in an easy to digest manner. But while video has the power to deeply engage, it also has the power to be, well, boring. ...
There has never been a more important time to integrate video into your marketing strategies. Why? Over six billion hours of video is watched every month according to the Content Marketing Institute. Add in that YouTube has over one billion unique visitors every...
According to Alexa Internet, Inc., YouTube is the third most popular website in the world. That should not come as a surprise since most of the individuals living today have been consuming information through television for decades. The next logical source to find...