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Video

Social MediaVideo

Boost Social Media Engagement with Video in 2019

The old adage “a picture is worth a thousand words” has become “if a picture is worth a thousand words then video is worth at least a million.” It may be difficult to calculate the exact number of words, but it’s easy to see that video is an increasingly important...

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Video

3 Tips for Videos That Connect

As Americans spend more time online -- whether through a mobile device or desktop computer -- we're also consuming more video than ever before. A new report from eMarketer found that the average American adult consumes more than 5.5 hours of video content a day....

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Video

5 Tips for Effective Video Narratives

We are becoming an increasingly visual society. There are many who bemoan the shorter attention spans recorded today and the decline in reading, however humans have always been visual beings (think back to cave drawings and hieroglyphics). Today we have many more...

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Social MediaVideo

Use Video To Boost Your Social Media Strategy

More and more businesses are subscribing to the trend of “Help Not Hype” when it comes to marketing strategies, which means that they are providing trusted, helpful, and useful information to prospective customers and audiences. No longer are the days of companies...

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Video

The Top 5 Questions about Video Campaigns

It used to be that creating a great video was only accessible to big brands with the big marketing budgets, however, the power of video marketing has become something no business (large or small) can ignore.  With new technologies and shorter attention spans, video...

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Content MarketingVideo

Five Features Your Next Video Needs

Video has become an essential marketing tool. It’s a great way to tell your story, show the human side of your business and communicate ideas in an easy to digest manner. But while video has the power to deeply engage, it also has the power to be, well, boring. ...

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Video

Five Tips for Striking Videos

There has never been a more important time to integrate video into your marketing strategies.  Why?  Over six billion hours of video is watched every month according to the Content Marketing Institute.  Add in that YouTube has over one billion unique visitors every...

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Video

Video Testimonials Work – and Here’s Why

According to Alexa Internet, Inc., YouTube is the third most popular website in the world. That should not come as a surprise since most of the individuals living today have been consuming information through television for decades. The next logical source to find...

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