Gray Ryan Communications is proud to announce that our firm received a national PR award! The Public Relations Society of America (PRSA) honored our firm with a Silver Anvil Award for our media relations and social media campaign on behalf of the 2018 Richmond Parade of Homes. This recognition is among the highest distinctions a PR firm can achieve. We’re proud of our team for their amazing work and for the opportunity to partner with the Home Building Association of Richmond (HBAR) on the Parade of Homes, Central Virginia’s largest new home showcase.
The nation’s leading professional organization serving the communications community with more than 30,000 members, PRSA organizes and hosts the annual Silver Anvil Awards program. According to PRSA, the Silver Anvil – which symbolizes the forging of public opinion – is annually awarded to organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity, and resourcefulness. The association notes that Silver Anvil Awards “recognize complete programs that incorporate sound insights and analysis, planning, execution, and evaluation. They must meet the highest standards of performance in the profession.” More information about the Silver Anvil Awards is available here: http://anvils.prsa.org/.
We’ve worked with HBAR on campaigns for the Parade of Homes since 2012. In recent years, our firm has focused on media outreach, event calendar listings, social media strategy and management, and social media advertising for the Parade. Our campaigns for the Parade have resulted in higher attendance and more home sales for participating builders. We invite you to learn more about our innovative solutions for HBAR and the Parade.