News and Insights
from Gray Ryan
News and Insights
from Gray Ryan
Summer Communications Checkup
Home Builders Must Look to CSR as a Differentiator
It’s finally here! The long-awaited Millennial Generation has finally entered the residential real estate market. After several years of talking heads and economists decrying the fact that Millennial buyers were not purchasing homes, the data has finally shifted....
Gray Ryan Wins National PR Award
A New Era: Gray Ryan Communications
For the past ten years, we have been so privileged to work with some of the most influential real estate, senior living, and professional service firms across the Mid-Atlantic. Our firm has been so blessed to have worked with so many wonderful clients on their...
2019 Real Estate Forecast Is Positive
The beginning of 2019 saw a number of wild swings on Wall Street and pessimistic media coverage about the state of the U.S. economy. Yet, by the end of last month the stock market delivered it’s strongest January in 30 years and superb new jobs numbers were...
Dueling Documentaries Highlight Public Relations Missteps
Last week, Hulu and Netflix released documentaries about the infamous Fyre Festival and the man behind one of the biggest cons in entertainment history – Billy McFarland. The documentaries have been widely praised for shining a light on the negative impact...
Start Off The New Year With A Marketing Plan
As we enter the beginning of the new year, it’s time to look ahead and determine your marketing goals and what you want to accomplish for 2019. Establishing a 2019 marketing plan comprised of goals, tactics, and strategies helps to stay accountable throughout the...
Happy Holidays from Our Team
Boost Social Media Engagement with Video in 2019
The old adage “a picture is worth a thousand words” has become “if a picture is worth a thousand words then video is worth at least a million.” It may be difficult to calculate the exact number of words, but it’s easy to see that video is an increasingly important...
A Note of Thanksgiving
As Thanksgiving approaches this week, it's the perfect opportunity for us to pause and reflect on the many blessings we share. This year has seen lots of growth and we're thankful for so much. Since our company’s founding in 2009, our firm has been fortunate to...
Real Estate Outlook Remains Positive
Last week, Virginia Commonwealth University’s Kornblau Real Estate Program held its annual Real Estate Trends Conference in Richmond, VA. Vera and I joined over 1,500 attendees at this popular half-day conference held in the Greater Richmond Convention Center. The...
Facebook Ads vs. Boosted Posts
Whether you’re new or have lots of experience managing a Facebook business page, you may be looking for ways to promote the page or its content. You can achieve both through News Feed Ads and Boosted Posts. What is the difference and which option is the best for...
3 Lessons from Major Brand Crises in 2018
Organizations from all industry sectors face crisis situations. It’s an inevitable reality and one that a number of high profile brands have experienced this year. From Starbucks to Carnival Cruise Lines to Facebook, communications professionals, risk managers,...
Reflecting Back on Five Years as an APR
During the Fall of 2012, Andrew and I decided to pursue our Accreditation in Public Relations (“APR”). The APR has stood as a signature accreditation within the public relations industry since 1964. More importantly, it requires rigorous testing and continuing...
Instagram Looking to Help You Do It All With New Features
Instagram, the photo and video-sharing social network, now has over 500 million daily and 800 million monthly active users. Users follow business accounts, scroll through feeds, and like photos. How can Instagram businesses go beyond users’ browsing habits to...
Gray Ryan Communications Wins Top PR Campaign Award
Gray Ryan Communications is privileged to have won four awards at the 2018 Virginia Public Relations Awards, including the Best in Show award for the top public relations campaign in Virginia! This recognition as the top PR campaign in the state is a testament to...
Getting to Know Vera Magdeeva
We're excited to welcome Vera Magdeeva to our team as a Communications Specialist! Vera joined Commonwealth Partnerships in April and most recently handled communications for CBRE in Richmond and Charlottesville, and Fredericksburg. With over four years in the...
Reflections from the ULI Spring Meeting
During a tour of the iconic Fisher Building in the the New Center area of Detroit, the owner of the building recounted a story. Last year the firm that had been hired to market the property suggested that the owners install a half-pipe in the Art Deco...
Redefining How Real Estate, Senior Living, and Professional Service Companies Tell Their Stories
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